CHRISTMAS IS ABOUT
ALL THE FOOD

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NOËL C'EST LE TEMPS
DE TOUS LES DÉLICES

CLIENT: LOBLAWS

ROLE: CALLIGRAPHER

My primary and only role in this project was as a calligrapher. Loblaws approached me to create a thin and elegant, typographic composition to envoke that nostalgic, Christmasy feeling. All in all, I illustrated the phrases "Christmas Food," and "Noël délices". My hand lettering was featured in a number of posters and video shorts that were a part of a nationwide campaign. As a disclaimer, I will say that I had no involvement in the production of the posters or videos. I do not claim to own them, they are the sole property of Loblaws.

© 2019 by Will McKeown